"People aren't hearing all the music. Artists and producers work hard
in the studio perfecting their sound. But people can't really hear it
with normal headphones. Most headphones can't handle the bass,
the detail, the dynamics. Bottom line, the music doesn't move you.
With Beats, people are going to hear what the artists hear, and listen
to the music the way they should: the way I do."- Dr. Dre